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mame 11SS exhibition


11SSからいよいよ、本格的に始動したレディスウェアブランドの「mame」の展示会にお邪魔してきました。

One of the Tokyo woman's brand "mame" is started by 2011SS season. The first exhibition was held at Roppongi on 19th to 24th October. I went to see the exhibition today.

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ブランドコンセプトは「現代社会における戦闘服」。



「現代」「今」を力強く生きる女性達の前に出現する、さまざまな「戦」。その「戦」に立ち向かい、自身を高度な位置へと昇華させる為に纏う洋服達。


力強く、でも、やわらかく、美しい。


デザイナーの黒河内真衣子は文化服装学院を卒業後、三宅デザイン事務所にてA-POCの企画や、イッセイミヤケのパリコレクションの企画、デザインを担当し、今年黒河内デザイン事務所を設立し、「mame」を立ち上げました。



The brand concept is "the battle dresses in the modern society".

Various war appears in front of the women who lives strongly and powerfully in the modern era. These women wear this clothes to face that "war" and to sublime oneself more higher position...

It's very strong but soft and very beautiful.

The designer Ms.Maiko KUROGOCHI graduated from Bunka Fashion College in 2006, she worked at Miyake design office and design for A-POC, ISSEI MIYAKE. After that, she set up her design office, Kurogochi design office, in this year and starting her brand "mame".

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シーズンテーマは「面」。



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Acrylic accessories series.


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This beautiful jacket is made by linen. It's very soft and minimal style. The sleeves are a little bit short and the back style is shorter than front. There are no stitches in front of the fabrics.

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I love this white silk blouse and I ordered ;)


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my friend and me:)
She tried on the cotton long dress! Its voluminous silhouette is very cute.



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ジャケットは¥50,000〜、ドレスは¥6〜70,000位。
(上のブラウスは確か¥90,000位。あまり映ってないけど、襟のプリーツのヴォリュームがとても可愛かった)

繊細なディテールや、ソフトな素材使いと仕立て。
細かく計算し尽くされたであろうディテールも、女性の身体を考慮したカッティングも、あくまでさりげなく、押し付けがましさがなく、根底に流れる「柔らかさ」は女性デザイナーならではの仕事だなと感じました。



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さて、11SSから何処のお店に並ぶことになるのでしょうか。
今からとても楽しみです!

mame
http://www.mamemamemame.com/
Nagisa Ichikawa
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2 件のコメント:

  1. I can totally relate to the concept of dressing up to face the "wars" of today's society! The clothes look lovely- nice drape feeling about them. xx

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  2. Popbabe7-san,
    The designer of this brand is my best friend since we were the fashion school student.
    Her creation is very sensitive, soft and yet strong.

    I hope you will be able to see her clothes in your town someday!

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